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DAVINES is a family-owned, international hair care brand distributed in 70 countries. By creating beauty sustainably, we want to encourage people to take care of themselves, of the world in which they live and of the things they love. Beautiful and good.

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons.

What’s the secret of a unique and vibrant color? The Flamboyage® Meche selects casual hair sections, also reducing the regrowth effect.

Renewable Energy
Davines has been using renewable energy since 2006. Every product formulated, designed and produced by Davines is obtained with 100% clean energy. 

ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair.  ECRU products repair damaged hair while creating style for trends and fashion that make it a favorite choice among models and fashion designers. 

Necessary luxury: As a culture, we’ve learned the difference between everything and something. We’ve learned the less you need, the more you have and that some things have more importance than others. ECRU New York is one of those rare necessary luxuries.

Cosmetichaircare: Silk proteins are the highest grade protein ingredients that are created from the hydrolysis of silk fibers. 

REVIV3 PROCARE is founded on the growing need for a safe, effective, and chemical-free hair maintenance solution that works with the natural composition of your hair follicles to prevent thinning, breakage, and hair loss. Each product was thoughtfully created by a team of highly-skilled chemists and features a blend of naturally derived ingredients that make a noticeable difference to fine, damaged, and thinning hair.

Now celebrated as “one of the best hair products ever tested,” in the words of an accredited, independent research laboratory, we like to think of our products as you would a healthy lifestyle: just as a healthy diet and regular exercise enhance the wellbeing of your body and slow down the aging process, REVIV3 products enhance the health of your hair and scalp. With regular use, REVIV3 can dramatically improve hair health and promote stronger, thicker hair growth that results in full, luscious, and vibrantly healthy hair.

HYDRO PEPTIDE creates clean, clinical skincare for a professional-grade routine. That's why we use the leading-edge science of epigenetics and peptides plus our sensory expertise to formulate results-driven, luxurious skincare products and professional treatments that make you look and feel amazing.

Epigenetics applies to the genes that control your skin cells. HydroPeptide's team of geneticists formulate our products with powerful gene-signaling ingredients, like peptides, that tell your skin cells to act in a healthy, gorgeous way. 

Clinical results are key to our philosophy but we also believe that taking care of your skin should be a luxurious experience. We collaborate with the top minds in spa, wellness and sensory design to infuse each product and treatment regimen with an exquisite, feel-fabulous experience.

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